Innovative Manufacturing and Materials Programme

Our events...

The Innovative Manufacturing and Materials Programme welcomes your attendance and participation in our insightful events held throughout the year. A list of PAST EVENTS is also provided below.

Dr Charlotta Windahl - Senior Lecturer, Marketing, Faculty of Business and Economics

Tech Tuesday Forum for Innovative Manufacturers

CREATING MARKETS: The importance of new business models and design practice

New Zealand is home to many industry success stories, though we are quickly recognizing our need to adapt and innovate in a time of digitisation and automation. Dr Charlotta Windahl argues that while technical competence and innovation might be important drivers of change, understanding dynamic market design is crucial for success. Drawing on about 20 years of close collaboration with the manufacturing industry in Sweden and New Zealand, Charlotta will reflect on her research journey and the importance of market innovation through new business models and design practice.   

Join us for a discussion of interest to professionals in: 


DATE & TIME: Tuesday 28 Aug 2018 | 5 - 7pm (Nibbles and drinks will be served)

VENUE: University of Auckland, Newmarket Campus Seminar Room (902.402) | Free parking via Gate 3, 306 Khyber Pass Road (please register your vehicle at reception to avoid towing)



PRESENTER: Dr Charlotta Windahl, Senior Lecturer, Marketing, Faculty of Business and Economics



Dr Charlotta Windahl has a master’s degree in Chemical Engineering and a PhD in Industrial Innovation, which puts her in a unique position of being an engineer in a marketing department. Before starting her academic career at Linköping University, she worked as a consultant at the Swedish Trade Council in Paris. Her research and teaching activities take place in close collaboration with industry and with a focus on the cross-sections of Innovation, Markets and Design Practice. 

Man with lasers. Tech Tuesday Business Breakfasts

More about the Innovative Manufacturing and Materials Programme

The Innovative Manufacturing and Materials Programme can help you to develop successful new products and services and increase profitability through ideas generation, technology development and innovation implementation.

As a part of the IMM Programme, we host an exciting calendar of industry events throughout the year. These events offer innovative and novel insights into design, manufacturing efficiency, processing technology, and materials science.

By attending our events, you will become a part of an ongoing dialogue between industry experts, academics, and anyone with a stake in the future of New Zealand’s innovative manufacturing and design sector.


OUR NEXT EVENT will be a Tech Tuesday Forum for Innovative Manufacturers on 1 May 2018, an evening event commencing at 5.00pm on our Newmarket Campus.




To join our mailing list, please click here and add your name, position and the organisation you work for to the email.

Innovative Manufacturing and Materials Programme